Metaphor captures the essential nature of an experience.

- Lawley and Tompkins, Metaphors in Mind

Pages 68-75: Why Metaphor? / Defining Metaphor

To start with, here are a couple of videos about metaphor:

  • First, James Geary, author of I Is An Other, gives a TED talk, in which he explains how metaphors are essential to understanding, communication, learning, discovery and invention.
  • Jane Hirshfield's delightful TED-Ed animation brings metaphors such as 'raining cats and dogs' and 'elephant in the room' to life, as she explains how metaphors help us better understand the world.
  • You can check out the 'six metaphors per minute' research here (see page 8).
  • Metaphors We Live By offers many insights into the way we use metaphor.

Pages 76-81: Identifying Metaphors

  • QUICK QUIZ: Here's a short clip of Steve Jobs talking about life. As you listen, make a note of the metaphors he uses.  Click here to see the ones I noticed.
  • Read James Lawley's account of working with a manager who changes his war-like metaphors into musical ones.
  • Gerald and Lindsay Zaltman's book, Marketing Metaphoria details seven ‘deep’ metaphors. Gerald Zaltman has also written How Customers Think, which is interesting.
  • The quote on page 81 comes from Gareth Morgan's book, Images of Organisation. James Lawley has written about this book here.

Developing Metaphors